Eric’s Ad Blog introduces its first annual FIVE TECH PREDICTION FOR 2012. 5. Content producers skipping the middle man Eric’s Ad Blog called it on May 8, 2011. In a post titled My predictions for Internet TV and the future of Cable. “I’d watch for more studios and content owners to explore options for skipping the middle man and … Continue reading
Mobile is looking like the next Web 2.0 with the emergence of mobile devices like the iPad, Kindle and Nook; the rise in smartphone usage; and the explosion of mobile apps. It’s not just for work. Mobile is taking over our lives. Work and play. Eric’s Ad Blog has compiled the Top Five tools for … Continue reading
This is a great time to be a consumer. Companies are battling to release the next greatest advancement in technology — whether it’s NFC, Cloud Storage, Streaming Video or even Social Networking — and the consumers are ready and waiting. The instant a company releases a new product or service, the competition follows suit. And … Continue reading
The Top 5 Small-Business Musts 5. Social Media Social Media provides another way to connect with customers. But recent research has shown that it has little impact on purchase decisions. Don’t expect it to increase sales. As I’ve said before, social media is a conversation with your customers. It should be used to strengthen existing customer relationships and give a … Continue reading
Successful advertising is like fame. Sometimes it happens in an instant, like an actor making it big with a single film. But for most it takes years of work — trying new roles, new directors — and a vast portfolio to reach the top. The best comparison I can draw is that in advertising — … Continue reading