eric's ad blog
I Want My Web TV
MTV was like an underground movement — led by rebels & rock stars. The same thing is happening now with Web TV and streaming video; Though don’t expect to see a TV campaign pushing for it. At least not yet. Nearly two years ago I cut cable and moved into the web TV world. What … Continue reading
Five tech predictions for 2012
Eric’s Ad Blog introduces its first annual FIVE TECH PREDICTION FOR 2012. 5. Content producers skipping the middle man Eric’s Ad Blog called it on May 8, 2011. In a post titled My predictions for Internet TV and the future of Cable. “I’d watch for more studios and content owners to explore options for skipping the middle man and … Continue reading
The re-branding facelift, when logos go under the knife
Pepsi, tell me what you don’t like about yourself. For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.) Some get over-the-top PR, other re-brands slide in under the radar. Eric’s Ad Blog has compiled a list of popular re-brands in the last four … Continue reading
Top 5 tools for Mobile Productivity
Mobile is looking like the next Web 2.0 with the emergence of mobile devices like the iPad, Kindle and Nook; the rise in smartphone usage; and the explosion of mobile apps. It’s not just for work. Mobile is taking over our lives. Work and play. Eric’s Ad Blog has compiled the Top Five tools for … Continue reading
Advertising shouldn’t be a roll of the dice
To most business owners, advertising is a mysterious abyss. They know it must be done to spread the word about their business and get customers in the door. But then once the advertising goes out, what happens? Well, they ask new customers where they came from, how they heard about them. That’s fine. Though entirely useless. … Continue reading
