Facebook announced a new feature on Jan. 16 via blog post, Trending. A news section that features popular topics and hashtags that are being shared across the network.
Trending sits on the right column of the Newsfeed, though the feature is still rolling out to users, and just appeared on my feed today. Facebook said in a blog post, “Trending is currently rolling out on web in select countries and we are going to continue to test on mobile. As with other features, expect continuous improvements from us over time.”
Selecting a Trending topic from the list displays a feed of conversation, including activity from your Facebook friends.
Trending appears to be a move by Facebook to be more relevant in news, much like Twitter’s Trends, leaving an option open for Facebook to promote trends (also just like Twitter). Facebook also recently adopted Hashtags, though that feature seems slow to catch on.