Instagram Direct attempts to hit Snapchat where it counts

Instagram on Thursday introduced Instagram Direct, an internal messaging service. Seemingly a direct competitor to messaging app Snapchat. Facebook failed in its attempt to acquire Snapchat, after a $3 billion cash offer was turned down, so they’ve now introduced this service within Instagram. (Facebook acquired Instagram for $1 billion in 2012.) Facebook could have just as easily rolled out this new picture- and video-messaging service within … Continue reading Instagram Direct attempts to hit Snapchat where it counts